NEW BUSINESS building master class

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Shannon Sikes-Knapp of Horse Sense of the Carolinas and Bettina Shultz-Jobe of Natural Lifemanship have loved helping equine-assisted practitioners build businesses across the country - and now they‘ve decided to kick it up a notch!

Introducing the NEW Business Building Master Class - the most comprehensive business building course yet. Build the equine business of your dreams!

We all know how hard it is to make a living in this industry - the average person stays in this business of EAP/L for only 2 years.  Bettina and Shannon have maintained their businesses for over 2 decades!  Join them as they walk you through the business-building process, from vision to finalized business plan.  There just aren’t any other opportunities like this out there.

With the NEW Business Building Master Class you will receive:

  • 13 meetings with Bettina and Shannon, for 1.5 hours each (that’s nearly 20 hours of small group, virtual meetings - 4x more than the previous class!)

  • Special guest presenters!

  • Guidance on big picture items like vision and mission, as well as the nitty-gritty like grant writing, insurance, note writing, staff management, contracts (and so much MORE)

  • 2 hours of individual consultation - One with EACH instructor

This course covers a breadth and depth of business questions and concerns.  Both instructors have managed their businesses through a variety of paths - self-owned farms, leasing agreements, non-profit and for-profit - their decades of experience is sure to give you the tools needed to develop a healthy and sustainable business.  Upon completion of the entire course you will have created a necessary and thorough business plan to present for grants, loans, insurance, and more!  

Business planning and building does not have to be a lonely and overwhelming process - join Bettina and Shannon for connection, networking, and substantial business planning support.

CLICK HERE for the most up-to-date information on dates/times!

VIRTUAL BUSINESS BUILDING INTENSIVE

Support Your Professional Growth with Our Themed Presentation Bundles!

Each bundle contains 5 well-rounded presentations and is good for 7 EAGALA CEUs.  

Choose a bundle and you'll have unlimited access to each of the presentations for only $90!

Nuts & Bolts

Presentations Included:

  • "The Many Faces of EAP/EAL Practices: Models for Practice” by Shannon Knapp & Leif Halberg

  • “Liability Insurance for the Practice” by Mark Fredericksen

  • “How Do You Make Money at This?” by Michelle Holling‐Brooks

  • “Contracts and Proposals: Start Out Right!” by Shannon Knapp

  • "Setting your prices and splitting the fees" by Kathy Taylor

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Business Sense

Presentations Included:

  • “Billing Private Insurance and Medicaid” by Stephanie Bowman

  • "Optimizing Your Business in a Down Economy" by PJ Stegan

  • "What Hat Do You Wear? Consultant; Trainer; Facilitator; Coach - Gaining Clarity on the Difference" by Nancy Lowery

  • “Grow your business profitably” by Kathy Taylor

  • "Marketing your EAL Program in the Health Sector" by Beverley Kane

Programming

Presentations Included:

  • "Collaborating with Residential Facilities to Provide EAP Services" by Kendall Smith

  • "A Horse of a Different Color: Adding EAP Services to an Existing Psychotherapy Practice" by Stephanie Bowman

  • “Natural Lifemanship and Trauma-Focused Equine Assisted Psychotherapy” by Tim & Bettina Jobe

  • "The Transitioning Families Model: Reunification/Reintegration Therapy" by Dr Rebecca Bailey

  • “Horses as Contemplative Practice” by Shannon Knapp

All About Horses

Presentations Included:

  • “Horses as Contemplative Practice” by Shannon Knapp

  • "Wounded Healers & Dual Relationships: Rescued Horses & Using Personal Horses in Sessions" by Shannon Knapp

  • "Enriching Horses for Consciousness" by Jayna Wekenmann

  • "Selecting & Assessing Horses for EAP/EAL" by Richard Knapp

  • "The Role of the Horse in EAP/EAL Practices" by Shannon Knapp